Reaching Today’s Mobile-Minded Job Seekers
It’s no big secret that today’s job searches, like many other aspects of our lives, are carried out via smartphone. This trend, first noted several years ago, continues to gain strength as our mobile phones become increasingly sophisticated and omnipresent. Many of the recruiting pain points companies face are a result of this shifting technological landscape. It has made traditional methods obsolete and introduced new platforms with varied benefits and drawbacks.
In order to overcome these difficulties, HR and recruiting professionals need to find candidates where they are. That means it’s more important than ever to understand the roots of the mobile phenomenon and how to leverage it to reach qualified candidates.
The Mobile Job Search Is Here to Stay
The Pew Research Center for Internet, Science, and Technology has released data on recent online job searches that confirms this development. In 2015, 84% of recent job seekers searched and applied for jobs online, whether from a computer or mobile phone. Millennials, city dwellers, and those with a post-collegiate education are among the prized demographics that are most likely to carry out their job search online. These figures have likely increased over the past year and a half.
Additionally, in the last several months we’ve witnessed a historic shift. More internet users are now accessing the web from mobile phones and tablets than from desktop or laptop devices. We’ve got the whole world in our hands, and information and opportunities are just a few clicks away. These two developments have created a new paradigm for job seekers and recruiters alike.
Make It Mobile
Since mobile phones have been identified as “job seeker’s new secret weapon,” the challenge is clear: HR and recruiters must engage with prospective candidates on their platform of choice. By doing so, they can reach a larger and more active audience, increasing the likelihood of finding qualified, motivated applicants.
While building a mobile-friendly employment site or increasing a company’s presence on social media are smart steps, there’s one recruiting method that outshines the rest when it comes to embracing the mobile-minded job seeker. The employee referral program is uniquely situated to provide recruiting success when coupled with mobile technology. Why?
Why It Works
The smartphone is social by its very nature. Through its evolution from mobile phone to complete information and entertainment delivery system, the smartphone has always retained its core ability – connecting people to each other instantly. Because employee referral programs hinge on their ability to leverage current employee’s social networks, they’re a natural fit for mobile recruiting technology.
As one recruiting expert explains, “with the advent of social networking… referrals have become a more viable sourcing technique. The increased connectivity of networks like Facebook and LinkedIn allows employees to quickly reach out to hundreds, even thousands of their personal contacts in seconds.” Sounds promising, right? All recruiters need to do to take advantage of this opportunity is implement a mobile-enabled employee referral program.
How It Works
JobShakers’ comprehensive mobile employee referral program solution was designed with today’s mobile-minded and socially connected workforce and job seekers in mind. We’ve made it easy for them to browse open positions and refer qualified contacts, providing actionable leads to HR and recruiters with the swipe of a finger.
Employees log into the JobShakers mobile app using their company email and password and are given immediate access to geo-located job openings. They can then drag a contact onto a position that they might be interested in. The app automatically alerts that contact that they have been referred, linking them to all the information they need to move forward. The candidate can then click through to the job posting and apply online from their smartphone or tablet.
Everyone Benefits from Mobile Referrals
JobShakers understands that mobile is now the quickest and most convenient way to reach today’s job seekers. By enabling employees to use their smartphones as a recruiting tool, we’ve empowered companies to unleash an army of mobile recruiters. For HR and recruiters, the choice is clear: continue struggling with outdated methods and lackluster results, or embrace mobile recruiting and its many benefits.
Through a mobile employee referral program, employees are able to serve as agents of positive change, candidates are more likely to be qualified and culture-matched, and HR and recruiters gain impactful allies in their quest to fill vacancies.
With JobShakers’ comprehensive employee referral solution, everyone wins. Contact us today to learn more!